BCA Capstone Gallery

Paz+Dozie+Nnamah%27s+Capstone+Project%3A+%22Colorism+and+the+Cosmetic+Industry%22+focused+on+colorism+and+its+effect+on+beauty+standards%2C+both+nationally+and+internationally%2C+and+the+consequences+that+follow.+This+past+summer%2C+she+spent+numerous+hours+collecting+and+refining+online+articles%2C+speeches%2C+statistics%2C+and+documentaries+pertaining+to+the+colorism+and+its+influence+on+many+beauty-dependent+industries.+She+subsequently+planned+and+performed+an+informative+presentation+to+influential+youths+that+exposes+the+lack+of+variety+within+the+cosmetic+industry.+This+was+followed+by+a+letter+campaign+inviting+these+young+individuals+to+express+their+opinions+on+how+their+favorite+companies+have+either+included+more+diversity+in+their+products+or+have+neglected+specific+groups+of+people+in+their+products.+Paz+was+inspired+to+do+this+project+because+it+is+a+continuous+trend+that+she+observes+daily%2C+and+she+hops+to+achieve+some+changes+in+mindset+on+the+popular+views+of+conventional+beauty.+

Paz Dozie Nnamah’s Capstone Project: “Colorism and the Cosmetic Industry” focused on colorism and its effect on beauty standards, both nationally and internationally, and the consequences that follow. This past summer, she spent numerous hours collecting and refining online articles, speeches, statistics, and documentaries pertaining to the colorism and its influence on many beauty-dependent industries. She subsequently planned and performed an informative presentation to influential youths that exposes the lack of variety within the cosmetic industry. This was followed by a letter campaign inviting these young individuals to express their opinions on how their favorite companies have either included more diversity in their products or have neglected specific groups of people in their products. Paz was inspired to do this project because it is a continuous trend that she observes daily, and she hops to achieve some changes in mindset on the popular views of conventional beauty.

Sienna Phillips, Shamani Salahuddin, Reporter, Photographer